ABOUT GOALS101
Goals101 is a Transaction Behavioural Intelligence (TBI) company that accelerates business growth for banks with the use of Artificial Intelligence (AI) and Machine Learning (ML). Our flagship product, the Alpha Platform, is one of the fastest growing big data platforms in the fintech space.
We are on a mission to make banking personalized, automated and delightful.
ABOUT GOALS101
Goals101 is a Transaction Behavioural Intelligence (TBI) company that accelerates business growth for banks with the use of Artificial Intelligence (AI) and Machine Learning (ML). Our flagship product, the Alpha Platform, is one of the fastest growing big data platforms in the fintech space.
We are on a mission to make banking personalized, automated and delightful.
DELIGHTFUL OUTCOMES
10+
Partner banks
100+
Merchants on-board
4BN+
Data points analysed daily
125MN+
Customer profiles analysed
+400%
Average increase in response rates
6
Countries
DELIGHTFUL OUTCOMES
10+
Partner banks
100+
Merchants on-board
4BN+
Data points analysed daily
140MN+
Customer profiles analysed
+400%
Average increase in response rates
6
Countries
GLOBAL PRESENCE
INDIA | SOUTH EAST ASIA | CENTRAL & EASTERN EUROPE | MIDDLE EAST | AFRICA
INDIA | SOUTH EAST ASIA | CENTRAL & EASTERN EUROPE | MIDDLE EAST | AFRICA
WHAT WE DO

Our flagship product, the Alpha Platform, offers banks an end-to-end solution for solving 360-degree customer state issues – from lead generation to customer retention.
The platform enables banks to become contextual, real time and intelligent across all aspects of the customer journey – including engagement, inactivity, attrition, wallet share, robo-advisory, cross-selling, up-selling, lifecycle-based interventions, location awareness and more.
HOW IT WORKS
The Alpha Platform applies proprietary Machine Learning (ML) / Artificial Intelligence (AI) algorithms across data points covering transaction behaviour, demographics, location, interest maps etc. These data-driven insights are combined with intelligent automation workflows and new-age client engagement formats to ensure that all customer communication is personalized, relevant, real-time and delightful.
WHAT SETS US APART
Our world class proprietary technology and holistic approach enable us to deliver unique and practical outcomes that business teams can relate to.
WHAT SETS US APART
Our world class proprietary technology and holistic approach enable us to deliver unique and practical outcomes that business teams can relate to.
BANKS THAT LOVE US
BRANDS THAT ADORE US
This is the most energetic team I have seen in a long while! Alpha is clutter breaking, and it creates huge value for banks.Rajat MehtaSenior President & Country Head – Brand, Digital & Retail Marketing, Yes Bank
We appreciate the successful implementation of a hyper-targeted marketing campaign by Goals 101 for Lemon Tree Hotels. We were able to effectively reach out and win new customers while simultaneously activating our dormant customers through the campaign. The return on investment greatly exceeded our expectations.Vikramjit SinghPresident, Lemon Tree Hotels
You guys are magical, keep the show on! Your work on the Alpha platform is outstanding.Bikram YadavHead – Credit Cards, RBL Bank
The fructification of “the dream” is the highest kick. Your products are doing this for you.Anshul SharmaSenior Vice President & Head Data Sciences, RBL Bank
What Goals101 is doing is absolutely incredible! Targeted marketing will reach newer heights with this endeavour.
Travel and hospitality remain top spend items in the online transaction space and a disruptor like you will give a whole new edge to how data will be mined and utilized for engaging with end users!Arif PatelVP – Sales, Marketing Distribution & Loyalty, Accor Hotels
I congratulate Goals101 for building such an intelligent platform as well as a team consisting of highly qualified and experienced professionals who understand banking, data science, marketing automation and campaign management; and know how to drive superior results for their brand partners.Abhishek ShettyHead – Marketing, Celio Future Fashion Private Limited
Goals101 is on to something really big! Your product is revolutionary, and it will create disruption.Nobel DhingraProduct Head, Quaker Oats
Being a niche category product, Zoomcar needs a high level of data slicing for precise marcomm targeting, and Goals101 has been able to deliver this efficaciously.
I appreciate each and every one at Goals101 for their efforts and dedication in building such a platform, which is indeed a revolutionary tool for marketers.Minhaz HazarikaMarketing and Strategic Alliances, Zoomcar
Goals101 is at a great place in innovation. Their Alpha product suite represents the huge power of Artificial Intelligence and Machine Learning.Ankur AggarwalMD, Accenture
Very good work in a short time on the Alpha Platform. This is right platform having the potential to connect the right customer with the right offer.Sameer GuptaHead- Personal Banking & Data Sciences, IndusInd Bank
I would recommend Goals101 to any company which is looking to target a specific set of consumers in a meaningful way. As a platform, Goals101 brings immense value through its hyper-targeted campaigns.
The depth & quality of customer insights that is available to Goals101 by means of their association with leading banks of the country, is immense.Anuj AggarwalVP & Head-Online Revenue at OYO
We appreciate the successful implementation of a hyper-targeted marketing campaign by Goals 101 for Jabong. This was a result of meticulous planning on behalf of the team as well as their seamless and timely execution of the campaign across a well thought through segment of customers, belonging to leading banks. The results were exemplary and truly commendableSunanda SethiAssociate Director, Alliances, Jabong
Gaining and delivering through deep insights is a critical tool and is worth its weight in gold!
Congratulations on bringing together a passionate team and creating a fantastic product.Mudit ShekhawatChief Marketing Officer, Yatra.com
Your team has built a very relevant product for marketers. The Alpha platform will go a long way.Raj RishiDirector – Marketing, PepsiCo
We appreciate the successful completion and implementation of the hyper-targeted Cashback Program Goals101 led with us in October 2017.
The facts and figures presented on completion of this project are truly commendable. In just 15 days, we generated upwards of INR 25 million in sales through this campaign. Considering the limited customers we hyper-targeted in a short time frame, the result is truly remarkable.Sheiba AnandPresident, Retail Operations, PC Jewellers
Very good work in a short time on the Alpha Platform. This is right platform having the potential to connect the right customer with the right offer.Sameer GuptaHead- Personal Banking & Data Sciences, Indusind Bank
What Goals101 is doing is absolutely incredible! Targeted marketing will reach newer heights with this endeavour.
Travel and hospitality remain top spend items in the online transaction space and a disruptor like you will give a whole new edge to how data will be mined and utilized for engaging with end users!Arif PatelVP – Sales, Marketing Distribution & Loyalty, Accor Hotels
I would recommend Goals101 to any company which is looking to target a specific set of consumers in a meaningful way. As a platform, Goals101 brings immense value through its hyper-targeted campaigns.
The depth & quality of customer insights that is available to Goals101 by means of their association with leading banks of the country, is immense.Anuj AggarwalVP & Head-Online Revenue at OYO
The fructification of “the dream” is the highest kick. Your products are doing this for you.Anshul SharmaSenior Vice President & Head Data Sciences, RBL Bank
You guys are magical, keep the show on! Your work on the Alpha platform is outstanding.Bikram YadavHead – Credit Cards, RBL Bank
Your team has built a very relevant product for marketers. The Alpha platform will go a long way.Raj RishiDirector – Marketing, PepsiCo
This is the most energetic team I have seen in a long while! Alpha is clutter breaking, and it creates huge value for banks.Rajat MehtaSenior President & Country Head – Brand, Digital & Retail Marketing, Yes Bank
Goals101 is at a great place in innovation. Their Alpha product suite represents the huge power of Artificial Intelligence and Machine Learning.Ankur AggarwalMD, Accenture
Goals101 is on to something really big! Your product is revolutionary, and it will create disruption.Nobel DhingraProduct Head, Quaker Oats
We appreciate the successful implementation of a hyper-targeted marketing campaign by Goals 101 for Lemon Tree Hotels. We were able to effectively reach out and win new customers while simultaneously activating our dormant customers through the campaign. The return on investment greatly exceeded our expectations.Vikramjit SinghPresident, Lemon Tree Hotels
Gaining and delivering through deep insights is a critical tool and is worth its weight in gold!
Congratulations on bringing together a passionate team and creating a fantastic product.Mudit ShekhawatChief Marketing Officer, Yatra.com
We appreciate the successful implementation of a hyper-targeted marketing campaign by Goals 101 for Jabong. This was a result of meticulous planning on behalf of the team as well as their seamless and timely execution of the campaign across a well thought through segment of customers, belonging to leading banks. The results were exemplary and truly commendableSunanda SethiAssociate Director, Alliances, Jabong
We appreciate the successful completion and implementation of the hyper-targeted Cashback Program Goals101 led with us in October 2017.
The facts and figures presented on completion of this project are truly commendable. In just 15 days, we generated upwards of INR 25 million in sales through this campaign. Considering the limited customers we hyper-targeted in a short time frame, the result is truly remarkable.Sheiba AnandPresident, Retail Operations, PC Jewellers
I congratulate Goals101 for building such an intelligent platform as well as a team consisting of highly qualified and experienced professionals who understand banking, data science, marketing automation and campaign management; and know how to drive superior results for their brand partners.Abhishek ShettyHead – Marketing, Celio Future Fashion Private Limited
Being a niche category product, Zoomcar needs a high level of data slicing for precise marcomm targeting, and Goals101 has been able to deliver this efficaciously.
I appreciate each and every one at Goals101 for their efforts and dedication in building such a platform, which is indeed a revolutionary tool for marketers.Minhaz HazarikaMarketing and Strategic Alliances, Zoomcar